The Marketing System That Keeps Pool Companies Booked Solid, Season After Season
Built exclusively for pool service and construction companies by a 15-year pool marketing veteran and a former pool company owner.
We take one company per territory. Yours may still be open.
* This will be a comprehensive breakdown of your current strategies for sales acquisition and business growth. Please be at a computer to make the best use of our time together. *
Dear Pool Pro,
You did not get into this business to become a marketer. You got into it because you are good at the work: clean water, tight routes, builds that pass inspection the first time. But somewhere along the way, growth started depending on things nobody taught you. Google rankings. Review counts. Ad budgets. Follow-up speed. And every winter you find yourself wondering whether the phone will ring enough in spring.
Maybe you have already tried an agency. Most pool company owners we talk to have. And most of them got the same thing: a generic playbook recycled from dentists and roofers, run by an account manager who could not tell a sand filter from a salt cell. You paid for months, saw a report full of impressions, and canceled.
We built Pool Profits to be the opposite of that. One of us has spent 15+ years doing nothing but pool company marketing. The other owned and operated a pool company, ran the crews, and felt every slow month personally. Since 2012 we have worked with more than 200 pool companies, and we work with exactly one per territory, so everything we build for you works against your competitors, never for them.
If you want to see what that looks like in your market, start with a free Marketing Audit. We will show you where the jobs in your area are actually going and what it takes to redirect them to you.
Jonathan Johnson & Ed Shabahzyan
Co -Founder of Pool Profits
INTRODUCING OUR PROGRAM
The Clear Water Method™
The Clear Water Method is the complete growth system we install in your pool business. It makes sure you show up first when homeowners in your service area search, converts those searches into booked jobs before your competitors even return the call, and turns the customer list you already own into repeat revenue. You keep running the company. We run the machine that feeds it.
What would next season look like if your schedule filled itself?
Sneak Peek Inside The Program
Take a sneak-peek into the private member's area in the video on the right.
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- The 8 Fastest Ways To Close Your Next Client
- High Impact, Easy To Implement Prospecting Methods
- Just One Of These Methods Can Earn You A Client In The Next Week
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Race2Revenue Quick Win Training
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- Step-by-Step Profile Optimization Checklist
- Proven Messaging Scripts & Tracking Spreadsheet
- Automated LinkedIn Prospecting Blueprint
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- Step-By-Step Guide To Close Leads For High-Ticket Offers
- From Pre-Call Preparation Through Overcoming Objections and Closing
- Eliminate Delayed Payments By Closing In One Call
- Proven Follow Up Nurture Emails For Webinar, High Ticket Funnel, & Cold Email Campaign
- Professionally Written Webinar Emails, Sales Emails & more
- Over 20 Email Templates Provided
A Look Inside Our System
This is not a course, a coaching call, or a stack of PDFs. It is a working marketing operation, built and run for your company by a team that only does pool industry marketing. Here is what gets installed in your business when you join.
What You Get With Pool Profits
Territory Exclusivity
We work with one pool company per market, period
Your strategies, data, and ad creative never train a competitor
When your territory is claimed, competitors are locked out
Google Business Profile Domination
Rank for the searches that produce route customers and construction leads
City and service pages built around how your customers actually search
Compounding visibility you own, not rented traffic that stops when ads stop
Paid Ads Built for Pool Economics
Meta and Google campaigns priced against lifetime route value, not one-off jobs
Budgets that shift with your season instead of burning through the winter
Landing pages built to book jobs, not collect compliments
A Website That Converts
Turn the visitors you already get into calls, texts, and booked estimates
Mobile-first, because your customers search from a phone by the pool
Built to sell your company even when you are on a route at 2 pm
Speed to Lead Automation
Every new lead gets a call or text within minutes, automatically
Missed call text back so a busy day never costs you a customer
Follow-up sequences that keep working nights, weekends, and holidays
Database Reactivation
Turn your existing customer list into filter cleans, repairs, and upgrades
The fastest revenue in the system, often before ads even launch
Campaigns written for pool customers, not copied from another industry
Reviews and Reputation Engine
Systematic review requests after every job, on autopilot
Outrank and outshine the competitor with 40 reviews from 2019
Reputation monitoring so a bad week never becomes a bad year
Straight-Line Reporting
One dashboard: leads, booked jobs, and cost per acquisition
Know exactly what every marketing dollar produced
No vanity metrics, no 40-page reports about impressions
* Our Top-Notch Team *
No One In The Business Has A Better Knowledge Of The Pool Industry
Ed Shahbazyan
Founder
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Jonathan Johnson
Co-Founder
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Frank
Operations Manager
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Chris
Lead SEO Manager
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Val
Performance Marketing
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How Pool Companies Grow Past the Referral Ceiling?
In this short training, you will learn:
1.) Why referrals and word of mouth quietly cap your growth at the size of your personal network, and what the fastest-growing pool companies replaced
2.) The Clear Water Method walkthrough: the exact search, conversion, and follow-up infrastructure we install, and why each piece fails without the others.
3.) How one-per-territory exclusivity changes the math of hiring an agency, and how to find out in 60 seconds whether your market is still open.
We accept one company per territory. If your market is already taken, we will tell you straight and add you to the waitlist.
Your Competitors Are Not Waiting for Next Season.
Neither Should You!
Book your free Marketing Audit, see exactly where you stand in your market, and find out if your territory is still open. 30 minutes. No pressure. You keep the plan either way.
Still Have Questions?
Straight answers to the questions pool company owners ask us most.
Q1: How are you different from every other agency that has pitched me?
Two ways. First, we only work in the pool industry, and we have since 2012. Second, our founding team is a pool marketing specialist and a former pool company owner. We are not adapting a roofing playbook to pools. The playbook was built here.
Q2: Do you actually understand the pool business?
Edmund owned and operated a pool company before co-founding Pool Profits. He has managed routes, hired techs, quoted builds, and sweated a slow spring. Jonathan has spent 15+ years marketing exclusively for pool companies. Between them, there is not much about your business that surprises us.
Q3: I have been burned by an agency before. Why would this be different?
Fair, and common. Three structural differences: we only take one company per territory, so we cannot win unless you beat your competitors. We only work in your industry, so there is no learning curve billed to you. And we start with a free audit, so you see our thinking before you spend a dollar.
Q4: I am slammed. How much of my time does this take?
Almost none, by design. After onboarding, we run the system: the campaigns, the follow-up, the reviews, the reporting. Your job is to answer the phone when it rings and do great work when the schedule fills. Most clients spend under an hour a month with us.
Q5: What if I get more leads than my crews can handle?
That is the problem you want, and it is manageable. We can throttle lead flow by service line or zip code, and a full schedule is exactly the leverage you need to raise prices, drop your worst routes, and hire ahead of demand instead of behind it.
Q6: How fast will I see results?
Honestly: it depends on the channel. Database reactivation and paid ads typically produce booked jobs within the first weeks. Local SEO and map pack rankings compound over months and become the asset that lowers your cost per job over time. The audit will show you what a realistic timeline looks like in your specific market.
Q7: What does it cost?
It depends on your market, your service lines, and how aggressive you want to be, which is exactly what the audit determines. What we can tell you now: pricing is built against the lifetime value of a pool customer, and we will never recommend a scope your numbers do not support.
Q8: What actually happens on the free Marketing Audit?
In 30 minutes, we review your Google Business Profile, your website, your rankings, and your top competitors, and we show you exactly where jobs in your area are going and why. You leave with a written picture of your market and a clear plan. If we think we can help and your territory is open, we will tell you. If not, we will tell you that too.
Q9: Is my territory still open?
The only way to know is to check. Book the audit and we will confirm availability in your market before the call. If it is taken, you go on the waitlist and we will contact you if it opens.